THURU DOCUMENTARY
Client : LB Finance
Project : Thuru Wawamu (Let's Grow 50,000 Trees)
Agency : Iconn Media (Pvt) Ltd
Creative Director: Chandimal Vithanage
Art Director: Supun Udara
Creative Designer: Kusal Peiris
Lets Grow 50,000 Trees
LB Finance PLC initiated and launched “THURU WAWAMU” a project to curb deforestation in Sri Lanka, which will be steered by the company's CSR committee. The initiative seeks to plant 50,000 saplings by 2021, marking the company’s 50th anniversary. The company also partnered with a one-of-a-kind Mobile App “Thuru” to drive the engagement extending it to the public masses. LB Finance representatives will facilitate the project and conduct awareness drives at schools, national parks and public spaces across the country while encouraging citizens to plant a sapling and adopt a tree, deepening their awareness, understanding, and appreciation of the environment—with renowned actor Sathischandra Edirisinghe stepping in as Brand ambassador.